Mark R. Davis
Mark R. Davis
A category-of-one model for human change — integrating CBT, clinical hypnosis, mindfulness, imagery, self-efficacy and values-based action into a structured, evidence-based approach to psychological change.
The only way people change is through imagination. Before a person can live differently, they must in some way be able to imagine differently — a new response, a new future, a new relationship to fear, sensation, memory, identity and possibility.
Knowledge is not enough. Knowledge can tell someone they are safe. Imagination lets them begin to experience safety.
Hypnosis — properly understood — is the strategic, disciplined and intensified use of imagination for human change. It focuses attention, quietens competing mental activity, intensifies expectation and invites the person to enter a new possibility as if it were already beginning to become real.
Hypno-CBT® makes this explicit, structured and trainable.
CBT helps people test beliefs, change behaviour and develop more flexible ways of responding.
Hypnosis helps make new possibilities vivid, experiential and embodied.
Mindfulness helps people step back from mental content and reconnect with present-moment experience.
Imagery helps people rehearse change before it is fully established in life.
Resilience training helps people prepare for difficulty, recover from setbacks and act from values.
Hypno-CBT® brings these together.
There is strong meta-analytic evidence that adding hypnosis to CBT improves outcomes over CBT alone.
Ramondo et al., 2021 — Journal of Clinical and Experimental HypnosisA 2021 updated meta-analysis by Ramondo and colleagues found that adding clinical hypnosis to CBT produced statistically significant improvements over CBT alone — supporting hypnosis as an enhancer of CBT's efficacy and durability.
Hypno-CBT® builds directly on that evidence — and extends it into a broader model for imagination, self-efficacy, values-based action and human potentialities.
Hypnosis is the non-deceptive use of the placebo response.
Placebo research shows that expectation, meaning, context, attention and relationship can produce real psychological and physiological change. Too often, placebo is treated as a nuisance variable. Hypno-CBT® takes a different view.
The ethical problem with placebo is deception. Hypnosis offers a transparent, ethical and intensified way to work with these self-regulatory mechanisms without deception.
Hypno-CBT® is not only about symptom reduction. It helps people develop the skills, self-efficacy and freedom to change — to clarify their deepest values and live more in service of those values, rather than fear, habit or a limited self-concept. This is a living oscillation, not a linear sequence.
Whole-system settling. Musculature, breath, autonomic arousal and mental noise quieten together.
Reconnection with presence, first-person experience, being and wholeness.
Self-efficacy expands the horizon of perceived possibility and affordance.
Clarifying what matters most. Living in service of values, not fear.
Values-led, expressive, embodied action. Imagination become life.
You studied psychology. Hypno-CBT® gives you the practical route — from knowing about psychology to helping people change. Evidence-based, credible, accessible.
Book a Discovery Call →An evidence-based model that goes further. Integrating CBT, hypnosis, imagery, self-efficacy and values-based action into deeper, more experiential clinical work.
Professional training →Move beyond scripts and trance myths. Train in a science-aligned, evidence-based and category-of-one model that gives hypnosis its proper psychological grounding.
Upgrade your practice →Hypno-CBT® is developing into a connected ecosystem — professional training, practitioner directory, self-help resources, short skills courses, digital wellbeing tools, corporate wellbeing programmes and future condition-specific apps.
Simple spine. Sophisticated tailoring. Researchable protocol. Scalable platform.
Each element is both a standalone product and a reusable therapeutic module. The platform is modular, process-based and transdiagnostic.
Professional training and the Level 5 Higher Diploma.
A public practitioner directory — coming soon.
Guardrailed AI-supported learning and practice tools.